Shahrukh Khan unveiled the Ra.One Theatrical promo on May 31st at the Imax Big Cinema, Mumbai. The promo received tremendous positive response. Shahrukh Khan is the producer of this mega budget film and Anubhav Sinha directs it. This is supposedly the biggest production ever on Indian screen. SRK has invested a lot of money in Ra.One. Sharukh Khan plays the role of G.One in this movie while Arjun Rampal is donning the title role. This is a science fiction futuristic action thriller on which the superstar has pinned many hopes upon.
Ra.One theatrical trailer (see below) gives you the clear idea about the film and its grandeur, says Shahrukh Khan, who is expecting nothing short of a blockbuster with it. Kareena Kapoor is the heroine in this film.
Trust Shah Rukh Khan to do things differently. The Bollywood superstar is now aiming to create a Limca Book of World Records by launching a 3,600-foot long fan mail, which will travel through 50 BIG Cinemas properties across India, allowing audiences to share their messages for the actor.
The fan mail was launched during the theatrical trailer launch event and the first two Shah Rukh fans to sign the fan mail were the winners of a contest hosted by BIG Cinemas, a division of Reliance Mediaworks.
The longest travelling fan mail is our attempt to give all the BIG Cinemas patrons a chance to express their love for King Khan and ensure that their messages reach him personally. This initiative further strengthens our brand promise of 'you matter' to our audiences said Archana Jhangiani, Brand and Marketing Head of BIG Cinemas.
The activity has been planned as part of the promotion of the forthcoming superhero film being co-produced by Eros International and Red Chillies Entertainment. It is set for a October 26th release.
We bring to you some glimpses of the launch!